CinemAsia appoints Maggie Lee as new Artistic Director and Hui-Hui Pan as new Managing Director.

In Updates by Kin

The CinemAsia Board of Directors is pleased to announce the appointment of CinemAsia’s new Artistic Director Maggie Lee and new Managing Director Hui Hui Pan. Maggie Lee will be responsible for the artistic direction and festival programming and as Managing Director, Hui Hui Pan will focus on the day to day management and position CinemAsia for the future.

With new artistic director Maggie Lee, CinemAsia continues its 14-year journey in being one of the leading festivals of Asian cinema in Europe. As Variety’s Chief Asian Film Critic, Hong Kong based Maggie Lee is a well-known name within the international film industry including her work as Program Consultant for Tokyo International Film Festival and Vancouver International Film Festival. With her guidance and leadership, CinemAsia will continue to show the best of Asian cinema and culture.

“Amsterdam is one of the most cosmopolitan cities in the world. I feel both challenged and thrilled to work with CinemAsia’s passionate and diverse team, to introduce films that could meet the high expectations of the festival’s multicultural audiences.” – Maggie Lee

Managing Director Hui-Hui Pan is a seasoned manager from the corporate sector and is a valued addition to CinemAsia’s mission of supporting Asian leadership in arts and culture. As a strategy consultant for companies like Accenture and Heineken, she has helped companies innovate and grow. Hui Hui holds a degree in economics and Oriental languages and has a keen interest in culture & diversity believing film and media to be a powerful influencer.

“ CinemAsia is a platform that empowers Asians and advocates Asian culture and contemporary issues within Dutch society. I believe CinemAsia helps to bridge the gap in diversity and cultural issues with a medium that everyone loves, storytelling in films. I am excited to be appointed Managing Director for CinemAsia and to work with a team full of energy, innovation and boundless potential.” – Hui Hui Pan

The CinemAsia Board is confident that Maggie and Hui-Hui will be tremendous assets for the CinemAsia organization. The 11th edition of the CinemAsia Film Festival will be held in March 2018 in Amsterdam and will go On Tour to Rotterdam and other cities in The Netherlands.

Maggie Lee

Maggie Lee is Chief Asia Film Critic for Variety and former Asia Chief Critic for The Hollywood Reporter. Since her first job as Assistant English Editor for the Hong Kong Film Festival (HKIFF) she’s been active in the film festival circuit. Since 2004, she has been employed by Tokyo International Film Festival (TIFF), and is currently their Programming Consultant for Asian films. Since 2017, she also become Program Consultant for Vancouver International Film Festival. She has worked freelance for the Hong Kong Film Archive, and curated retrospective programs for various organizations such as the Singapore National Museum Cinematheque.
She has also mentored young talents at film criticism workshops, filmmaking incubation programs and project pitching classes. She is recipient of an award for Contribution to Korean Cinema from Busan International Film Festival.

Hui-Hui Pan 

Hui-Hui Pan is the founder of the Corporate Bakery, which helps companies create innovative concepts and to bring those ideas to the market. She previously worked as a Strategy Consultant at Accenture Strategy on growth and transformation strategies for corporates. Hui-Hui holds a Masters degree in Economics and a degree in International Communication. She participated in the China Business & Economics program of the University of International Business & Economics in Beijing as well as being a fellow at the George Washington University’s Elliott School of International Affairs in cross-cultural management and the Chinese economy. She initially became interested in increasing the visibility of the Asian diaspora when she volunteered as a dialogue facilitator at the East Coast Asian American Student Union Conference. With her experience transforming companies, she hopes to bring CinemAsia to the next level of professionalism.