Founded in 2003 from the activist desire to create more visibility for and awareness about Asian culture, CinemAsia strives to promote more accurate depictions and representation of Asian cultures and Asian diaspora cultures in the Netherlands.

With the annual CinemAsia Film Festival, the foundation promotes Asian (diaspora) cinema and by organizing additional activities throughout the year. CinemAsia facilitates discussion and debate to fight harmful stereotypes and racism pestering the community, and fosters cultural empathy and connection. 

CinemAsia provides a creative platform for Asian talents and role models by organizing workshops and training in the Netherlands. Furthermore, CinemAsia is the only Dutch and European Asian Film Festival that works primarily with Asian programmers, filmmakers, organizers, producers and volunteers, to support Asian-Dutch community to lead in the creative industry.